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The trade of fresh cut roses is an industry worth billions and many countries are competing aggressively. Global Cut Flowers Market share per current data is shown in this image.
While the Netherlands dominates the trade, countries on the equator are becoming increasingly important as growers.
The biggest buyers of cut flowers are the EU and the US, but the biggest growers and exporters are the Netherlands, Ecuador, Colombia, Kenya and Ethiopia. Roses, carnations and chrysanthemums are the most popular blooms.
Kenya is particularly important as a source of roses – the country supplies one third of all roses sold in the EU, according to Union Fleurs. Cut flowers are now Kenya’s second largest export after tea, contributing around 1% of the country’s GDP.
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