Increasing customers have always been a challenge for a floral business. You cannot just open your flower shop and wait for customers to trickle in, you need  to market what you are selling like any other business.  Plan a clever strategy that will draw attention to your florist business from your target audience and then turn them into loyal customers with florist marketing ideas.

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Florist Marketing Ideas

Your strategy doesn’t have to be expensive or have an overwhelming budget, they’re low cost florist marketing ideas that will increase your customer numbers fast.

Here some of the top 8 low cost florist marketing ideas you can apply to increase your customer list.

1. Concentrate More on your existing customers

Pay more attention to your existing customers by treating them well, connecting and talking to them on a personal level, be honest and sincere and also be ready to help.

Send them thank you notes after a purchase or even call them to thank them. You can also go an extra mile and find when is their birthday and give them discounts on those days. Find out more about your customers and you can use that to connect with them.

2. Brand your flower shop

Take a look at your flower shop from the pedestrian perspective, is the signage and window graphics appealing and attracting your target audience? If not design and improve your signage, have a logo that your customers can identify you with. Also brand your delivery cars with your logo this is like your moving billboards.

Another idea is you can decorate in front of your shop with flowers or sign boards showing discounts offered.

3. Social Media

You should utilize the use of Facebook, Twitter or other social media sites in your area by engaging your customers with daily posting such as flowers of the day, update your customers on new prices, exciting offers, also you can have exclusive discounts only on your social media

Be positing attractive beautiful pictures and videos of your flower shop and new activities.

4. Organize events

You can host events at your flowers shop, people like events where they can network, during the event you can take them for a tour around your shop talking more facts about flowers.

You can also hold workshops at your shop with topics such as the art of flower arrangements or the best gardening tips.

5. Email marketing

Increase the customer faith in you by sending personalized emails such as birthday wishes, thank you for shopping emails, discount offering emails. This kind of emails instills trust of the customer in your shop.  You can get your customer emails from social media such as linked in connections or asking for it from your customer.

6. Use free gifts

Everyone loves gifts, you can offer free gifts to every customer that visits your shop. The gifts can be anything useful that is used daily for example, water bottle key holders  computer accessories.

You also should brand the gifts with your logo.

7. Built a site

Another cost effective way solution to increase your traffic is by building a website, you shouldn’t forget that some of your customers would like to order online. Your website should be elegantly designed including all your flowers with details, about your shop, your delivery services, discounts you offer and so on.

8. Partner with local business

Find great local businesses that you can partner with, this will improve your customer base. Business that you can partner with are such as Venues, Hair or makeup salons, Entertaiment, Bridal salons such business will help you in back linking to your website and also increase customers.