With the current growth of technology in business, having a florist website for your business has becomes a necessity and a way to increase sales. For a florist, this has also become a necessity, not only a normal website but to have an e-commerce website.

Florist Website

We will look at the best practices of designing an amazing florist website, ways of improving your search engine optimization and user-friendliness of your website

1. Domain name

Before choosing a website domain name you must have a set of proper keywords So when choosing the right domain name for your business, the domain should include the keywords. Keywords such as floral, florist or flowers. for example www.eagle-linkflowers.com.

2. Appearance and design

The look and feel of your website will determine how long customers will stay on your website, therefore when designing you should have this in mind. Have an appealing site to avoid losing valuable customers.

Colors and background: Be very careful when choosing the colors for your site, you should aim for neutral colors that are not too bright or dull. Patterns are not always that great, be careful when choosing them.

Logo: Have your logo big enough to read but not too big. A simple clean logo is the best choice and will also help in improving your branding.

Fonts: Use legible font and be careful not to mismatch fonts

3. Site Content

Content for the site ranges from images, articles, products to how you have linked your site. Content is a crucial element for the site, it shows the relevance of the site, attract visitors to stay and also will contribute much in ranking your site and SEO.

For your site create florist specific content including the keywords you wish to rank for.

• Write a good about us
• Do not include videos on your homepage
• Include an image gallery showing your previous designs
• Have a contact information clearly visible
• Another important element to have is the website footer. it contains information and valuable keyword that rank well.
• should contain your location, services provided, terms of service,

4. Mobile friendly

Your site should also be responsive this will allow users on any other device a better browsing and shopping experience. Statistics also show that a large number of internet users are on mobile phones and tablets.

5. Search engine optimization

There is no point of having an appealing website and nobody is visiting it. Optimizing it to load faster, rank well in search engines and having a better user experience will enable your site to appear on search and in turn have visitors.